E-commerce / Health & Wellness (Shopify)
A virtual assistant that sells, upsells and works 24 by 7
Context
The Health Hub is an online health and wellness store based in Ireland, selling supplements and wellness products directly to shoppers through Shopify.
The challenge
The Health Hub wanted something like having a health and wellness specialist on call all the time, someone who could understand what each customer needed and point them to the right product on the spot. That specialist, however, did not exist.
A lot of the questions that came in late at night or over the weekend went unanswered, and the customer walked away. The ones that did get a reply depended on someone from the team stopping what they were doing to recommend products manually, with no time left to consider a bundle or an upsell. In the end, nobody could really say whether any of it was paying off.
The solution
Today it is different. The Health Hub's AI agent speaks in the brand's voice, knows the real catalog, and answers at any hour, with no queue and no dependency on anyone from the team being online.
- Points customers to the right product for their situation, including that extra suggestion that actually makes sense, such as the complementary supplement to go with the main one
- A dedicated dashboard shows every conversation, click, and Shopify order tied back to each other
- AI cost becomes one clean number, easy to track
- Every Monday morning, the week's summary arrives in the inbox, already carrying the brand's visual identity
Transformation
Support coverage
Sales
Visibility
Team
